Phawinee Purichat

Founder & CEO of LIFEMAX

With a powerful vision and an unyielding passion for fashion, Phawinee is the driving force behind LIFEMAX. As someone who thrives on being stylish and unique, Phawinee has always believed in the transformative power of fashion. Whether hanging out with friends or traveling the world, she embodies a bold and distinctive style that turns heads and starts conversations.

Phawinee’s dream is to inspire others to embrace their individuality and live life to the fullest. She founded LIFEMAX with the mission to empower people to be brave, to dress cooler, and to express their true selves through fashion. Under her leadership, LIFEMAX has become a brand synonymous with unique styles and high-quality clothing that stand out in any crowd.

Her commitment to excellence and innovation drives the brand forward, ensuring that every piece in the LIFEMAX collection is not just a garment, but a statement. Phawinee believes that fashion is a form of self-expression, and she is dedicated to providing her customers with the tools they need to showcase their unique identities.

Join Phawinee and the LIFEMAX community in a journey of style, confidence, and self-discovery. Together, let’s live life to the maximum!